1% inspiration,
99% perspiration
A good business idea is not enough to lead a radical innovation project to success.
You need the right mix of skills: business design, solution design and technology.
Just as to build a beautiful car putting together the best of body, engine and tires is not enough, also developing a startup requires an additional competence, which combines and exceeds all the others.
Otherwise startup fails.
42% of startups that fail are not addressing a real need
and 29% of them run out of cash along the path of development.
Source CB Insights “Why Startup Fails”
“Just like making a baby is easy and raising a baby is hard, so too is the execution of an idea on the market.”
Martin Bell
Author of the book “100 Task Startup Playbook"
Designed.
Tested.
Validated.
We take you along the path of development,
providing the best operational, flexible and consistent support,
to move forward in the way
least risky, wasteful and expensive as possible.
Principles inspiring us:
Validation, when carried out properly, allows to achieve the following operational and economic objectives:
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customer focus, guarantee of success, as soon as possible
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broad knowledge of context, key prerequisite to avoid bad choices
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risk reduction, both for founders and investors
-
maximum time and overall costs saving
Validation is mainly concerning choices in the areas:
Business Model
Customer Experience
Technology
Startup development moves through 3 phases with different key objectives:
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Identify the Problem and the Solution (Problem Solution Fit)
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Define the most marketable offer (Product Market Fit)
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Check feasibility and develop the proper Solution for the expected growth
On these waves keywords are: traction, marketability, cost of customer acquisition, user experience, feasibility.
We apply the best methodologies: Design Thinking, Lean Startup, Design Sprint, Growth Hacking, Agile Development, and others.
Proper artifacts are needed to support formulation, testing, and validation of assumptions, and to collect and analyze user feedbacks.
Artifacts have to be effective, consistent, and reusable if possible, as and when progressing from initial assumptions testing ("pretotypes"), to business model validation ("Minimum Viable Products"), and up to prototyping and product releases.
Pretotypes
MVP
Prototypes
Benefits we guarantee
As agency providing operational support, benefits we guarantee are in terms of quality and effectiveness of artifacts:
Effective
artifacts
Artifacts don't have to be just beautiful, but also robust and useful to test the business idea. They have also to be quick to make, practical to use, effective in two-way communication. Finally they have to be cheap.
Effective
artifacts
Effective
artifacts
Time and cost
savings
You can do something wrong, and sometimes you have to. But you have to do it quickly and well, that is, understanding how to improve. So to make changes (pivots) easier, faster and cheaper. Good artifacts matter
Time and cost
savings
Time and cost
saving
Consistency
across phases
Startup development is complex. Often you lose your way, going back doing the same things, or choosing a direction without clear reason. Artifacts can help like the compass for sailors in trouble waters.
Consistency
across phases
Consistency
across phases
Investment
recycle
Artifacts cost, and you would never trash them. But startup is continuous adjustment. Artifacts have to be possibly reusable in case of change (pivot). Special techniques and methods are useful to achieve this goal.
Investment
recycle
Investment
recycle
How we work
PITCH REVIEW
TRAINING
COACHING
MAKING
ASSESSMENT
ASSESSMENT
PITCH REVIEW
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send us your pitch deck
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mentor and qualified advisors make the assessment
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we evaluate the job to be carried out
COACHING
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we agree on the type of support
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we set the duration of the support
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we coach you across stages lasting 1-2 weeks, included short spot interactions, ending up with an half-day check session
TRAINING
we identify areas for improvement
attend our courses, webinars or events
we free up access to our resources
MAKING
-
we set goals and timelines
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we set type and characteristics of artifact to build:
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pitch, canvas
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MVP, demo, PoC
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mockup, prototypes, alpha and beta version of products
-
-
we make artifacts, agile way, in 1-2 week sprints, including reporting and alignment sessions.
Services for startups
Choose the module you need: clear goal, fast timing, great performance.
Each module consists of training + coaching + making.
The whole startup life cycle is covered:
Discovery
Validation
Growth
Are you an established business? Go to the Business Model Reset offer for SMEs, or the Corporate Innovation offer for more organized companies.
Partners
Advisory, Mentorship, Agile Coaching, Training, Market Research, Business Plan, Due diligence
Fundraising, Business Development
Corporate Entrepreneurship, Corporate Startup
Startup accelerator and Fundraising
New Entrepreneurship Special Inititatives
Contact us
Request information. Tell us about your project. Ask us for help.
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